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Corvum

Corvum is a Canadian based VoIP company that transforms business communications with reliable, cost effective solutions. By leveraging cloud technology, it helps organizations streamline calls, improve collaboration, and enhance service. The platform offers scalable features for startups to enterprises, with seamless Clio integration for managing client calls easily. With flexible plans and exceptional support, Corvum reduces costs while keeping legal professionals connected and productive.

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That’s how much MRR increased with a focused GTM strategy and the right mix of product, digital, and partner marketing. This increased sales enablement, clearly showing how effective marketing can drive sales and revenue growth for Corvum.
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That’s how much the client base grew through carefully targeted customer marketing and a standout event presence. This strategy helped nurture trust and it turned interest into long-term relationships that kept building month over month.
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That’s how much social media followers grew using a refreshed content strategy, smart engagement tactics, and digital marketing initiatives. This built a strong digital presence that created relationships and attracted the right audience on a consistent basis.

Challenge

Corvum was coming off a full rebrand, but with little to no brand recognition in the market, awareness was a major hurdle. At the same time, the company made a bold decision to focus entirely on serving law firms, a niche where it had limited visibility and minimal recognition. Adding to the pressure, Corvum was preparing to launch new products, including a business texting service and a mobile app, both requiring trust from a cautious target market. It was also the company’s first time attending a conference, and it just happened to be the ABA TECHSHOW, the largest event in the legal industry. To make things even more challenging, law firms tend to be risk averse, which made gaining trust and encouraging adoption especially difficult.

Solution

To build trust with a cautious market, a partner program was developed targeting bar associations. The goal was to secure their approval and use it as a credible entry point to reach law firms more effectively. These partnerships also opened the door to co-branded marketing initiatives that gave Corvum a clear path to the right audience. At the same time, focus was placed on product market fit. With strong product marketing and in-depth industry research, messaging was crafted to address the pain points of the target market and position new offerings as the solution. To top it off, Corvum made a splash at the ABA TECHSHOW with a unique booth strategy: free pour-over coffee. It drew crowds, sparked conversation, and gave the sales team valuable face time to demo the product.

Results

The impact of the work spoke for itself. Corvum saw a 5,400% increase in monthly recurring revenue, an 8,900% increase in client base, and a 1,592% boost in social media followers. This growth was driven by a combination of standout product marketing, well-executed partner campaigns, and consistent customer marketing efforts. Their presence at the ABA TECHSHOW played a key role in building credibility and sparking conversation. The pour-over coffee experience created a memorable moment that brought people in, while their strong social media presence helped amplify visibility far beyond the booth. Corvum emerged not just as a vendor, but as a trusted voice in their niche.
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John Doe
Human being at Earth Co.

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