Refer HR

Refer HR is a local Canadian based recruitment platform that transforms hiring through referrals. By enabling people to recommend qualified candidates from their own networks, Refer HR helps employers discover top tier talent and connects people with top companies. The platform improves hiring efficiency, increases candidate diversity, and rewards successful referrals with cash incentives. It’s an new innovative approach that blends community engagement with modern tools.

0 %

That’s how much the company’s revenue grew in just one year using a clear strategy, optimized funnels, and messaging that converts. Even better, revenue jumped another 60% the next year with ongoing testing, refinements, and tactics.

0 %

That’s how much the platform’s user base grew through smarter strategy, better targeting, and content that resonated. Even better, users kept climbing the next year thanks to ongoing improvements, optimizations, and tactics that worked.

0 %

That’s how much the site’s traffic increased using smart SEO and content that clicks, paired with a strategy built to convert the target audience. Passive visits turned into active interest and brought the right people to the right place every day.

Challenge

Launching a brand new recruitment platform was a big challenge for this small startup entering the fiercely competitive recruitment industry. They faced the tough reality of working with a low budget, which meant every marketing move had to count. With a tiny social media following and poor SEO ratings, gaining visibility was an uphill battle. To make matters trickier, the platform was missing key features users expect from established competitors. They did have an innovative rewards and incentive program, but it needed a serious boost in awareness. The pressing question became: how do you stand out and capture attention when resources are tight, and the market is crowded?

Solution

To overcome these challenges, Rob began with a complete social media redesign that refreshed the brand’s online presence and attracted new followers. He then developed a stronger content strategy focused on delivering value and engaging the target audience. SEO best practices were implemented to boost organic search visibility and drive more traffic to the platform. Email automation was introduced to nurture leads and maintain consistent communication. Product marketing messaging was sharpened to clearly highlight the platform’s benefits, while awareness of Refer HR’s referral rewards program was amplified to further engage users. Finally, Rob identified key product gaps and selected one impactful new feature to develop and launch, improving user experience and strengthening competitive positioning.

Results

The results were nothing short of extraordinary. The platform’s user base exploded with a staggering 6,126% growth, social media followers surged by 2,943%, and website traffic increased by 1,577%. Revenue also soared in the first year, followed by an additional 60% increase the next driven by ongoing testing, smart refinements, and proven tactics. With stronger positioning, improved product marketing, and more effective marketing operations, the brand quickly gained momentum. A new email job alert system allowed users to choose when to be notified about relevant jobs, significantly boosting return visits. This growing presence led to increased industry recognition, including a thought leadership interview for CBC, firmly establishing the company as a rising voice in recruitment innovation.

Rob helped us improve SEO, create engaging content, and manage our social media. He is reliable, skilled, and made a noticeable impact across all areas.

Kobe Tang

General Manager at Refer HR

Refer HR

Challenge

Solution

Results

Shine brighter with Blue Moon Marketing!